Started a new innovation lab • Talked to people about shame, identity, and hope in personal finances • Built an award nominated budgeting tool • Led the digital evolution of three top brands for four years • Did in-depth research on actual experiences in fitting rooms (for customers and employees) • Worked as an associate producer on #1 Netflix show • Ran a Fortune 100 company’s first study on AI virtual assistants • Taught a tech department how to think like their customer • Started two new UX departments • Created three initial design systems •